The Dyson Story

In 1978, frustrated with traditional bag vacuum cleaner constantly clogging and not effectively picking up dust and dirt, James Dyson was determined to develop the technology for the first vacuum cleaner with constant suction.

15 years, over 5000 prototypes (5,127) and numerous rejection letters from short-sighted multinationals later, he launched the Dyson DCO1 Dual Cyclone™ vacuum cleaner.

Within 2 years, DCO1 became the number one selling vacuum cleaner in the UK and by 1995 Dyson was the best selling brand of cleaner.